Our Mission

At Kind & Capable, we believe that everyone deserves a compassionate approach to self-growth. Our mission is to provide resources, products, and support that acknowledge the messy, non-linear journey of healing.

Rebuild - Gently, honestly, and without shame.

Hi. I’m Jamie — founder of Kind & Capable, emotional support human, dog mum to Luna, and someone who’s been very familiar with the messy middle.

I created this brand because it was what I needed.

There were days I couldn’t brush my teeth. Weeks where getting out of bed felt like a miracle. I’ve experienced burnout, depression, body image struggles, anxiety spirals, and more than a few breakdowns in my car.

And through all of that, I learned something:
You don’t need to be fully healed to be worthy
You don’t need to have it all together to start again.
And survival? Still counts.

Kind & Capable was born out of that belief. There are so many people out there that tell you how you can “fix” your life with the “this was me then vs now and you can do it to”. I’m not a before or after, I in it, figuring it out with you and sharing resources that might help, not forcing a 10 step program down your throat.

I dream of making healing more accessible — through products, stories, and (eventually) AI.

Stay Kind - Stay Capable,

Jamie xo

Our Values

  • Authenticity: We embrace the real, unfiltered experiences that come with healing.

  • Compassion: Every step, no matter how small, is met with kindness.

  • Community: You're not alone. We're in this together.